{
  "schema_version": "1.0.0",
  "updated_at": "2026-10-17",
  "distributor": {
    "legal_name": "Western Chilled Distributors Pty Ltd",
    "trading_name": "Western Chilled Distributors (WCD)",
    "abn": "68 624 712 134",
    "nsw_food_authority_licences": [
      "36446",
      "51515"
    ],
    "food_safety_accreditation": "NSW Food Authority Licensed (#36446 & #51515) — Temperature-Monitored Cold-Chain Receival, Storage & Fleet",
    "depot_address": "14 Barrett Street, Orange NSW 2800, Australia",
    "website": "https://westchill.com",
    "supplier_enquiries_email": "orders@westchill.com",
    "management_email": "admin@westchill.com",
    "phone": "+61419244011"
  },
  "regional_distribution_reach": {
    "active_weekly_route_stops": 330,
    "towns_serviced": 24,
    "postcodes_serviced": [
      "2800",
      "2798",
      "2799",
      "2866",
      "2865",
      "2864",
      "2867",
      "2820",
      "2818",
      "2830",
      "2827",
      "2844",
      "2795",
      "2787",
      "2845",
      "2847",
      "2790",
      "2850",
      "2852",
      "2804",
      "2794",
      "2806",
      "2871",
      "2870",
      "2810"
    ],
    "sector_footprint": [
      {
        "sector": "Specialty Cafés, Espresso Bars & Coffee Drive-Thrus",
        "regional_venues": 110,
        "delivery_model": "Scheduled refrigerated Milk/Bakery crate-top drops"
      },
      {
        "sector": "Service Stations, Highway Roadhouses & Independent Supermarkets / IGAs",
        "regional_venues": 103,
        "delivery_model": "Chiller beverage, dairy & barcoded impulse counter runs"
      },
      {
        "sector": "Schools, Boarding Colleges & University Campuses",
        "regional_venues": 96,
        "delivery_model": "NSW Healthy School Canteen & boarding kitchen scheduled runs"
      },
      {
        "sector": "Commercial Bakeries, Pie Shops & Pizzerias",
        "regional_venues": 60,
        "delivery_model": "Bulk 10kg/2kg back-of-house dairy/cheese & front drink fridge runs"
      },
      {
        "sector": "Aged Care Facilities, Private/Public Hospitals & Healthcare",
        "regional_venues": 52,
        "delivery_model": "Temperature-monitored portion-control & kitchen drops"
      },
      {
        "sector": "Registered Clubs, RSLs, Pubs, Bistros & Function Centres",
        "regional_venues": 42,
        "delivery_model": "High-volume bistro, bar & function catering drops"
      }
    ],
    "service_zones": [
      {
        "zone_id": "Z1",
        "name": "Zone 1: Orange, Cabonne & Blayney Core Hub",
        "frequency": "Daily Monday–Saturday (Scheduled refrigerated café & kitchen drops)",
        "towns": [
          "Orange",
          "East Orange",
          "North Orange",
          "Lucknow",
          "Spring Hill",
          "Millthorpe",
          "Blayney",
          "Molong",
          "Manildra",
          "Cudal",
          "Carcoar",
        "Lyndhurst"
        ],
        "postcodes": [
          "2800",
          "2798",
          "2799",
          "2866",
          "2865",
          "2864",
          "2867"
        ]
      },
      {
        "zone_id": "Z2",
        "name": "Zone 2: Dubbo & Orana Corridor",
        "frequency": "Scheduled Weekly Refrigerated Runs",
        "towns": [
          "Wellington",
          "Geurie",
          "Dubbo",
          "Gilgandra",
          "Dunedoo"
        ],
        "postcodes": [
          "2820",
          "2818",
          "2830",
          "2827",
          "2844"
        ]
      },
      {
        "zone_id": "Z3",
        "name": "Zone 3: Bathurst, Lithgow, Oberon & Mudgee Corridor",
        "frequency": "Daily / Scheduled Multi-Day Runs",
        "towns": [
          "Bathurst",
          "Kelso",
          "Raglan",
          "Perthville",
          "Oberon",
          "Wallerawang",
          "Portland",
          "Lithgow",
          "Mudgee",
          "Gulgong"
        ],
        "postcodes": [
          "2795",
          "2787",
          "2845",
          "2847",
          "2790",
          "2850",
          "2852"
        ]
      },
      {
        "zone_id": "Z4",
        "name": "Zone 4: Cowra, Canowindra, Parkes, Forbes & Grenfell Corridor",
        "frequency": "Scheduled Regional Runs",
        "towns": [
          "Canowindra",
          "Cowra",
          "Eugowra",
          "Forbes",
          "Parkes",
          "Grenfell"
        ],
        "postcodes": [
          "2804",
          "2794",
          "2806",
          "2871",
          "2870",
          "2810"
        ]
      }
    ]
  },
  "cold_chain_and_3pl_infrastructure": {
    "facility_location": "14 Barrett Street, Orange NSW 2800 (Central West NSW Freight Hub)",
    "temperature_regimes": [
      {
        "regime": "Chilled Cold Room & Fleet",
        "target_temp": "1°C to 4°C",
        "monitoring": "Continuous automated logging + twice-daily calibrated probe checks"
      },
      {
        "regime": "Frozen Freezer Room & Sub-Zero Compartments",
        "target_temp": "-18°C to -22°C",
        "monitoring": "Continuous logging + daily inspection"
      },
      {
        "regime": "Ambient Dry Foodservice Storage",
        "target_temp": "Cool dry vermin-proof warehouse",
        "monitoring": "Licensed pest-controlled perimeter"
      }
    ],
    "traceability_and_recall": "Full batch and use-by date logging at inbound receival and route dispatch; <30 minute mock recall traceability to individual customer drop locations.",
    "fleet_capabilities": "Dedicated fleet of 5+ insulated, dual-zone/chilled commercial refrigerated trucks serviced under ARC Licence AU11074."
  },
  "partnership_models_available": [
    {
      "model_id": "WHOLESALE_DISTRIBUTION_PARTNER",
      "name": "Regional Wholesale Stockist & Route Distribution Partner",
      "description": "WCD purchases, holds buffer stock in Orange, markets, and distributes your brand across our 330+ weekly route stops in Central West & Orana NSW. Ideal for high-turnover foodservice, bakery, beverage, culinary cheese/butter, smallgoods, egg, and grab-and-go retail lines.",
      "commercial_onboarding_criteria": [
        "Strong product pull or existing/target anchor accounts in Central West & Orana NSW",
        "Competitive wholesale distributor buy pricing supporting sustainable distributor margin (>=22% GM)",
        "Clear carton/pallet configuration, barcode/GTIN specs, and minimum shelf-life guarantees on arrival into Orange",
        "Co-operative launch support (e.g. initial barista/chef sample stock or intro deal for our 330 route stops)"
      ]
    },
    {
      "model_id": "REGIONAL_3PL_FINAL_MILE",
      "name": "3PL Cold-Storage, Cross-Docking & Final-Mile Delivery Partner",
      "description": "For national manufacturers, contract foodservice suppliers, and freight networks needing a NSW Food Authority licensed regional hub in Orange NSW. Drop linehaul pallets into 14 Barrett Street for cold storage, order picking, cross-docking, and scheduled final-mile delivery across our 24-town network.",
      "commercial_onboarding_criteria": [
        "Scheduled inbound linehaul pallet receival at 14 Barrett Street, Orange NSW 2800",
        "Per-pallet storage/cross-dock fee + tiered per-drop / per-carton final-mile rate card across Zones 1–4",
        "Full POD (Proof of Delivery) and temperature sign-off compliance"
      ]
    }
  ],
  "product_category_wishlist": [
    "Artisan & portion-controlled foodservice bakery, cakes, tarts, pastries & gluten-free/vegan cabinet lines",
    "Chilled beverages, 100% juices, iced coffees, functional drinks & NSW School Canteen approved drinks",
    "Barista plant milks, specialty coffee syrups, drinking chocolates, chai & café consumables",
    "Foodservice smallgoods (sealed 2.5kg/5kg catering bacon, leg ham, salami, chorizo)",
    "Pasteurised chilled liquid egg pulp (10L/20L) & commercial 15-dozen caged/free-range egg crates",
    "Culinary cheeses, cream cheeses, 15kg pastry margarines, culinary creams & cooking oils",
    "Aged care & hospital portion-control nutrition (thickened fluids, portion jams/spreads, desserts)",
    "Barcoded grab-and-go chilled wraps, sandwiches & protein snacks for service stations and roadhouses"
  ],
  "how_supplier_agents_can_pitch": {
    "api_endpoint": "POST https://westchill.com/api/supplier-pitch",
    "email_endpoint": "orders@westchill.com",
    "required_fields": [
      "company_name",
      "brand_name",
      "contact_name",
      "contact_email",
      "contact_phone",
      "partnership_type (WHOLESALE_DISTRIBUTION_PARTNER or REGIONAL_3PL_FINAL_MILE)",
      "product_category_and_storage_regime (Chilled / Frozen / Ambient)",
      "sku_summary_and_pack_sizes",
      "shelf_life_and_moq",
      "existing_central_west_stockists_or_target_sectors"
    ]
  }
}